Now Facebook’s Ads Connect to Your Offline Shopping

Now Facebook’s Ads Connect to Your Offline Shopping

Facebook is in the news again, and like last time, it’s got to do with their targeted ads. As you may be aware of, Facebook has targeted ads that let advertisers direct their ads toward specific users based on things like their profile information (age, location, interests, etc.) and browser cookies (meaning your Facebook ads might be targeted to you based on websites you visited). There has previously been some wariness toward these targeted ads, particularly the ads that pop up based on previous web activity. But many people pay this advertising no mind and aren’t particularly worried about how these ads are being directed to them.

Now Facebook is upping their ad game. In a recent announcement, Facebook described how some businesses are now able to target their ads toward people who physically visit their brick and mortar stores. Businesses can do this because of Facebook’s ability to follow the location of a user that has location enabled in their app. Facebook’s announcement suggests that these ads might be used to target recent store visitors and suggest new merchandise or that it could be used to exclude store visitors if they’re running a promotion that’s exclusive to new buyers. Whatever the reason, though, some Facebook users are sure to find it unsettling seeing ads based on where they’ve recently been.

There are ways to avoid unwanted targeted ads. Though you can’t go into Facebook’s settings and completely turn off all ads, you can stop them from targeting you in the some of the ways mentioned above. You can stop targeted ads based on your website activity by visiting the Facebook Ads page. Where it says “Ads based on my use of websites and apps,” just click Edit and select Off from the dropdown box. You can also use a page linked from Facebook Ads to edit what information they use in their other targeted ads. Clicking Edit next to “Ads based on my preferences” displays a button that reads “Visit Ad Preferences.” On the page it takes you to, you can change which interests and pieces of personal information targeted ads are based on, among other things. This can be a bit time consuming, but it may be worth it if you’re interested in cutting back on your targeted ads.

Most importantly, if you don’t want the new aspect of Facebook’s targeted ads to affect you, make sure you don’t have location enabled in your Facebook app. In the app’s menu, navigate to “Account Settings” and tap on “Location.” Where it says “Location History,” press the button to switch it to “OFF.” After doing this, you can also go to your phone’s settings, go to your apps, choose the Facebook app, and change the app’s permissions to no longer allow it access to your location.

To be clear, these new targeted ads are very likely exciting to many people, and if you’re one of those people, that’s fantastic! But if you’re wary of ad targeting and access to your location, be sure to look carefully into your Facebook and phone settings.

Snap Chat’s new location-sharing feature: cool or creepy?

Snap Chat’s new location-sharing feature: cool or creepy?

On Wednesday, 6/21, Snap Chat rolled out a new feature called Snap Map, and it has some parents nervous.

Snap Map allows people on your friend list to see your photos superimposed over a map, which allows them to know your location, and possibly where you live, go to school, etc. Considering that many Snap Chat users are pretty young, some parents are understandably concerned about predators and stalkers being able to use the app to track their children.

How is Snap Map meant to be used?

Snap Chat has described Snap Map as “a new way to explore the world,” and with the popularity of real-world interactive media like Pokemon Go, it makes sense that other media companies would want to explore new formats. People are curious about how other people live, and what things are like in other locations, which is easy to see in the popular hobby of using Google Street View to explore remote locations. The company also describes Snap Map as an easy way to meet up with friends in a crowded location, and the trend of apps that encourage more activity and face-to-face interaction can’t be all bad. Facebook’s Live Location feature (available thorough Messenger) will likely be competing with Snap Map.

Snap Map could also help people see where an event (like a concert or festival) is happening by showing a “heat map”—a location where a lot of people are Snapping.

https://youtu.be/bvl82FfnUvw

What privacy policies are in place?

The company stresses that the Snap Map feature does not activate unless the user goes into the settings and turns it on, and that even then, only people on the user’s friend list has access to their location. Users can also adjust their own privacy settings to further limit who sees their location. However, after the update, a tutorial will play when the app is opened to ask if you want to turn on the new feature. Someone pushing buttons without reading the details might accidentally broadcast their location without realizing it. The app notifies your friends of your location every time you open the app—not just when you send a Snap—so it’s like walking around with a bug in your pocket.

What can you do?

While this new feature has its perks, you may want to check in with your kids and have them check their settings just to be safe. Like all social media, it is worth your time to do a little research and regularly update your privacy settings, exercising reasonable caution, so that you aren’t giving away more than you thought.

Find out more about Snap Chat’s privacy policies, or learn how to adjust your Snap Map settings by clicking the links.