If you use Facebook regularly, you probably know about some of the many different settings and features built in to the service. But because there are so many different settings, you may not know about some of the interesting and important ways you can maintain your account.
Facebook itself has a page dedicated to going over the basics when it comes to your account settings. But if you already know most of the basics and just want to go a little deeper into some of the settings that are especially important at the moment, here are just some of the features and settings you can use now.
When you’re using the Facebook app, you can choose whether the app has access to your location. You can also choose whether it keeps track of where you’ve been in the past.
In the Facebook app, simply go to your Account settings, then choose Location. Here you can decide whether Facebook is able to see your location by turning Location Services off or on. You can also disable or enable Location History, where Facebook stores information on past locations and uses the information for a number of things (including deciding which ads to show you).
Allowing certain kinds of targeted ads
Personalized ads are huge on Facebook. You can choose what kinds of ads are allowed when you’re logged in.
In your Facebook settings, click on the Ads category. There are a number of different things you can do here, including deciding which targeted ads are allowed. There are three kinds of ads you can choose to allow or block. One of them includes whether or not to let other people see whether you liked something once it shows up as an ad for them.
Hiding certain topics and removing interests
Some ads are targeted based on interests Facebook believes you have. In your Facebook settings, click on the Ads category. Here you can see your interests. You can click through the categories (like “News and entertainment” or “People”) and choose to remove certain interests that you don’t want ad choices to be based on.
You can also hide certain kinds of ads in the Hide ad topics section. You can choose to hide ads based on specific things, like alcohol, and you can even suggest other topics you’d like to hide.
Viewing information used for ads
Based on your Facebook usage, the service places you in certain categories and builds up certain information about you. You can see this information in your Settings by going to the Ads section. Clicking on the “Your information” section shows you some of what Facebook is basing their ads on. “Your categories” shows things like what kind of device you use and, perhaps most interestingly, what political category the site places you in. Clicking the ‘X’ next to a piece of information will remove it from your information.
Photo tagging based on facial recognition
When others are posting photos, Facebook can recognize your face and let people tag you—but only if you let it.
After going to your Facebook settings, simply choose the Face Recognition section. Then you can decide whether you want facial recognition enabled. When it’s on, other people can upload a photo and get a suggestion from Facebook to tag you in the photo.
Letting your friends unlock your account
If you have 3 to 5 Facebook friends you trust enough, you can set up a way to get back into your account if you’re ever locked out. In your Facebook settings, you can go to the Security and Login section to choose a handful of friends (at least 3) who can help you recover your account if needed. If you’re ever locked out of Facebook, the friends you choose can then send you a link that lets you log back in.
Using two-step authentication
Two-step authentication is one way to make logging into your account more secure. In the Security and Login section of your Facebook settings, you can turn on two-step authentication. To set it up, you can either choose to have a login code sent to your phone or to have the app work through a security app you already use. Once it’s turned on, every time you want to log in to Facebook, you’ll have to enter your password and the login code sent via text (or through your security app). This makes it more difficult for your account to be compromised.
If you’re unsure what your profile really looks like to the public, you can use the View As feature. You may have noticed this before but never clicked on it. Using View As makes it easier to see whether you’ve accidentally made public posts that give away too much personal information or make you look unprofessional. You can find the View As feature by going to your profile. In the Facebook app, there is an icon underneath your profile photo. On desktop, clicking the button with the three dots next to “View Activity Log” gives you the View As option.
Keep in mind…
These are just a few of the settings and features available on Facebook. For more, look around Facebook’s Help Center.
Facebook is in the news again, and like last time, it’s got to do with their targeted ads. As you may be aware of, Facebook has targeted ads that let advertisers direct their ads toward specific users based on things like their profile information (age, location, interests, etc.) and browser cookies (meaning your Facebook ads might be targeted to you based on websites you visited). There has previously been some wariness toward these targeted ads, particularly the ads that pop up based on previous web activity. But many people pay this advertising no mind and aren’t particularly worried about how these ads are being directed to them.
Now Facebook is upping their ad game. In a recent announcement, Facebook described how some businesses are now able to target their ads toward people who physically visit their brick and mortar stores. Businesses can do this because of Facebook’s ability to follow the location of a user that has location enabled in their app. Facebook’s announcement suggests that these ads might be used to target recent store visitors and suggest new merchandise or that it could be used to exclude store visitors if they’re running a promotion that’s exclusive to new buyers. Whatever the reason, though, some Facebook users are sure to find it unsettling seeing ads based on where they’ve recently been.
There are ways to avoid unwanted targeted ads. Though you can’t go into Facebook’s settings and completely turn off all ads, you can stop them from targeting you in the some of the ways mentioned above. You can stop targeted ads based on your website activity by visiting the Facebook Ads page. Where it says “Ads based on my use of websites and apps,” just click Edit and select Off from the dropdown box. You can also use a page linked from Facebook Ads to edit what information they use in their other targeted ads. Clicking Edit next to “Ads based on my preferences” displays a button that reads “Visit Ad Preferences.” On the page it takes you to, you can change which interests and pieces of personal information targeted ads are based on, among other things. This can be a bit time consuming, but it may be worth it if you’re interested in cutting back on your targeted ads.
Most importantly, if you don’t want the new aspect of Facebook’s targeted ads to affect you, make sure you don’t have location enabled in your Facebook app. In the app’s menu, navigate to “Account Settings” and tap on “Location.” Where it says “Location History,” press the button to switch it to “OFF.” After doing this, you can also go to your phone’s settings, go to your apps, choose the Facebook app, and change the app’s permissions to no longer allow it access to your location.
To be clear, these new targeted ads are very likely exciting to many people, and if you’re one of those people, that’s fantastic! But if you’re wary of ad targeting and access to your location, be sure to look carefully into your Facebook and phone settings.