Chrome has been making changes to how ads are displayed in the browser for some time now. In the most recent update of Google’s browser, some autoplay videos will now be blocked, while others will be allowed automatically.
In a blog post, Google outlines how the new autoplay video update works. Now Chrome will learn your preferences when it comes to videos that autoplay with sound. Using your browsing history, Chrome will start enabling or disabling autoplay videos with sound. If you typically choose to play videos on certain websites, Chrome will allow autoplay videos to run with sound. If you typically don’t watch the videos on a site, Chrome will start disabling their autoplay videos with sound.
Even if you don’t have a browsing history, the blog post says, certain sites will have their autoplay videos enabled or disabled as you start building your history. Whichever sites have the most people clicking to play videos with sound will automatically be enabled for you until the browser learns that you don’t want videos played on those sites.
This update comes after Google has already implemented many other ways to avoid certain ads and mute sites that autoplay ads with sound. In February, Chrome’s ad blocking system went live. Their ad blocking is meant to start automatically blocking certain ads that don’t meet their standards. And in January, Chrome introduced a way to permanently mute sites instead of just temporarily muting them while the tab was open.
All of these changes mean Chrome should soon become the browser to use if you specifically want to avoid annoying ads and autoplay videos (especially if you don’t want to deal with browser add-ons). In their blog post, Google notes that their new autoplay video blocking system will block “about half” of the autoplay videos that users want to avoid. Though not a full block of autoplay videos, it should cut down significantly on the annoyance of sound suddenly blasting from your device.
Google is now making it easier to stop unwelcome auto-play audio and other annoyances. The new “Mute site” feature in Google Chrome’s latest update can put a stop to unwanted audio coming from the websites you visit.
The newest update to Chrome introduces the “Mute site” option on your tabs. If you open a website and a video begins to play automatically, all you have to do is right-click the tab, choose “Mute site,” and forget about it as the audio stops playing. As The Verge notes, in the past you could only temporarily mute a tab while you had it open. If you visited that site again, then, Chrome wouldn’t remember your preference, and you’d experience the awful irritation of having audio start blaring from your speakers unexpectedly.
With the ability to mute an entire site, though, you won’t have to worry about auto-play videos from that site again. Chrome will remember your preference, so every time you visit the site, audio will be muted. This is a huge help for people who really enjoy the content of a website but have to deal with a video playing in the corner every time they visit it.
Google has been talking about reducing annoyances from certain types of ads for quite some time. Just last month, they announced their own ad blocker would be coming in February (February 15, to be specific). That ad blocking feature will stop certain problem-causing ads, like video ads that auto-play, using certain ad standards.
Google also just updated some of their ad controls, as well. In a blog post, they describe how Google users can now mute reminder ads. This means if you do something like visit a shop online, you can stop seeing ads that follow you across the web reminding you to come back and finish your purchase. In addition, their “Mute This Ad” feature has been updated to remember which ads you’ve muted as long as you’re logged in to you account, as well as to make the feature available on more sites.
The “Mute site” feature will certainly make things easier and less frustrating for people who are regular visitors on certain sites that typically feature auto-playing ads. And the latest updates on ad settings from Google, plus the upcoming ad blocking for Chrome, will make it more convenient to navigate online without encountering unwanted, distracting ads.