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What is bandwidth throttling? And why should you find a service who avoids it?

What is bandwidth throttling? And why should you find a service who avoids it?

When using the internet, one of the most frustrating problems that you can run into is a poor-quality internet service. You are working away, enjoying your evening streaming, gaming or just reading cool content. You start to notice, though, that your internet starts to produce less and less consistency in its results. Your favorite TV show starts to lag uncontrollably. You start missing clear headshots online in your favorite first-person shooter. Next thing you know, you’re respawning because someone you never have seen coming has popped you in the back of the head.

Sound common? Welcome to the horrible world of bandwidth throttling. If you use an internet service that provides bandwidth throttling, you should really consider an alternative. The prospect of bandwidth throttling can seem horribly draconian. It is, though, a problem that many Americans put up with day-in, day-out. What, though, is ‘bandwidth throttling’ in the first place?

What is bandwidth throttling?

The concept of bandwidth throttling is one designed to limit, basically. It’s an intentional, purposeful slowing down of the amount of bandwidth that you can get access to. It’s used for many purposes, none of them helpful to you, the customer, in any way. It’s a form of speed lowering used by internet service providers that stops your internet speed from reaching its peak potential.

Bandwidth throttling can happen on desktop and mobile devices, across wired connections or wireless via Wi-Fi. It can happen at various points during the connection process from your PC/mobile device to the website or online service that you are using (like an online game or streaming platform).

It’s a system that is used that, really, never benefits you as a consumer. Paying for high-speed internet that does produce consistently high speeds is a massive frustration. It means that you literally cannot access the information that you wish to access as quickly as you could or should.

So, why does bandwidth throttling happen?

As is often the case, the company who offers your internet supply is the clear winner here. They manage to get a lot out of reducing our bandwidth allocation. Doing this at certain periods of time during the day – often the time that you need/want good connectivity the most – helps to reduce server loads. It means that the company is having to invest fewer resources in processing data. The less data you can process at speed, the less they have to process on their end.

This allows the company to have to spend less on servers but also on equipment to manage the internet at the speed you need. Another reason why bandwidth throttling takes place is a lot less wholesome – it’s purely down to cost. If they hit you with a frustrating, evening-ruining throttled speed, you might just upgrade to the next package up – the one that promises less or no throttling.

Those who are using the internet professionally or for most of their entertainment, then, are essentially bullied into paying even more than they should. It’s a common part of the market and a rather unfair practice. It’s become part of the process, and one of the many reasons why US internet service users are watching their monthly costs for the internet go higher, higher and higher. This, naturally, produces negative results long-term.

Why else might my bandwidth get throttled?

Another reason why you might have the frustration of bandwidth throttling is the fact that you are using a service the ISP does not like. This happens when you are picking up data from a platform that the ISP would rather you did not use. Many of these are somewhat legitimate reasons, such as stopping you from using excessive internet speed to download torrents via a peer-to-peer file sharing platform. It will also be used to help reduce the amount of time that you can spend on things like Hulu, Netflix and Amazon Prime. The solution, of course, is to simply spend more. If you want access to the best things that the internet might be able to offer you, you will have to pay a premium fee to your internet provider in terms of going with a higher rate of an internet service contract.

But I thought my internet plan was unlimited?

Sadly, unlimited has become a term of meaningless usage when it comes to an internet service. Many ISPs manage to fit in unwritten rules regarding how much of the internet you can use on that one given day. Artificial limits – which are never made clear – can really impact and inhibit how much you can get out of your day when using the internet.

This is a common frustration. Bandwidth caps are often in the smallest of small print, or not mentioned at all. That can mean that you often see your internet usage throttled and weakened, ruining any potential plans for the evening. At this point, you have two options. You can pay even more for high-speed internet that you should already be getting. Or, you look for an alternative supplier of your internet service. If you cannot find a way to reduce bandwidth throttling with your present plan, it’s time to consider the latter.

Get an internet service who respects your decisions

You have no reason to put up with bandwidth throttling. At Easy Internet Now, you can find a high-speed internet provider who avoids any form of bandwidth throttling. For the reasons that we’ve explained above, you can see why it’s such an unscrupulous, unfair experience. Why should you be punished so heavily?

Don’t allow yourself to be taken for a fool. With an internet service which prioritizes consistency, you can enjoy a far more robust, enjoyable internet experience day-to-day. Don’t put up with second best, and never accept bandwidth throttling. With so many alternate internet providers who make it easy to avoid such practices, you can stay clear of this frustration. If you are someone who wants to help improve their internet usage, you should start here.