Chrome has been making changes to how ads are displayed in the browser for some time now. In the most recent update of Google’s browser, some autoplay videos will now be blocked, while others will be allowed automatically.
In a blog post, Google outlines how the new autoplay video update works. Now Chrome will learn your preferences when it comes to videos that autoplay with sound. Using your browsing history, Chrome will start enabling or disabling autoplay videos with sound. If you typically choose to play videos on certain websites, Chrome will allow autoplay videos to run with sound. If you typically don’t watch the videos on a site, Chrome will start disabling their autoplay videos with sound.
Even if you don’t have a browsing history, the blog post says, certain sites will have their autoplay videos enabled or disabled as you start building your history. Whichever sites have the most people clicking to play videos with sound will automatically be enabled for you until the browser learns that you don’t want videos played on those sites.
This update comes after Google has already implemented many other ways to avoid certain ads and mute sites that autoplay ads with sound. In February, Chrome’s ad blocking system went live. Their ad blocking is meant to start automatically blocking certain ads that don’t meet their standards. And in January, Chrome introduced a way to permanently mute sites instead of just temporarily muting them while the tab was open.
All of these changes mean Chrome should soon become the browser to use if you specifically want to avoid annoying ads and autoplay videos (especially if you don’t want to deal with browser add-ons). In their blog post, Google notes that their new autoplay video blocking system will block “about half” of the autoplay videos that users want to avoid. Though not a full block of autoplay videos, it should cut down significantly on the annoyance of sound suddenly blasting from your device.