If you’re a Prime subscriber, take note: your yearly cost will soon go up.
Amazon’s new price jump for their Prime service isn’t particularly small, either: an annual subscription is soon going to be $119 instead of the current $99, says Variety. That’s $20 more than before, which is about a 20% increase.
Amazon Prime has a large number of subscribers. Digital Trends reported earlier this month that Amazon had revealed how many people subscribed to the service. At the time, it was reported that there were over a hundred million subscribers across the world.
Prime likely draws in so many people because it has features that appeal to many different interests. With Prime, you can get free two-day shipping on all Prime-eligible offers. You can also watch a great deal of TV shows and movies for free. This includes some Prime-exclusive shows, like their popular shows Sneaky Pete and The Marvelous Mrs. Maisel. You can also stream music and rent e-books. Plus you have access to things like Prime Pantry (where you can have household items and groceries sent to you), Amazon Fresh (grocery delivery in select areas), and photo storage in the cloud.
It’s unclear if Prime’s price hike will cause some subscribers to skip renewing in the future. It is a significant price increase, but Prime membership can also become embedded in peoples’ lives because of how many different things are offered.
If you’re considering subscribing for the first time, you have until May 11 to sign up at the current $99 fee, says Variety. They also explain that for current subscribers, rates won’t increase until June 16. So if you’re trying to decide whether to renew your membership or create a new one, you still have a little bit of time to decide before the price jumps.