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Third-Party Data on Social Media

Third-Party Data on Social Media

With all the discussion of Facebook’s recent data scandal, third-party data is a major topic of discussion among social media services. (Find out more about Facebook’s difficulties, referred to as the Cambridge Analytica scandal, in my article from last week.) Facebook is bringing a number of changes due to the scandal, most of which will restrict access to users’ data. Meanwhile, another social media giant is in the news for a somewhat puzzling reason, as it may soon be making third party access possible.

Here’s a rundown of just some of Facebook’s updates, as well as Snapchat’s recent news.

Facebook is ending their Partner Categories

Facebook is now ending their Partner Categories. According to TechCrunch, Facebook is going to stop using third-party data in its targeted advertising. With targeted ads, a number of different tools are used. Until now, Facebook had used data collected from third parties as one way to accurately target ads toward users. After the recent data scandal, though, Facebook is ending the practice. According to Entrepreneur, companies like Axciom and Experian were part of Facebook’s Partner Categories. TechCrunch notes that Facebook has said the decision is in place permanently, not just while they try to work their way through their current issues.

Facebook wants your help spotting data mining apps

Facebook is focusing heavily on finding apps that could misuse data gathered from their users. In fact, according to CNET, they will now pay users who find “data mining” apps. Facebook already had a program in place that rewarded people for finding other issues on the site. With this program, people could get paid for reporting apps that are using data in a way that breaks Facebook’s policies. CNET also notes that some “bug bounty programs” can offer rewards of up to $100,000.

Snapchat may let third party apps connect to your account

With the flurry of news around Facebook’s handling of third party data, news has come out that Snapchat may be planning to let third party apps connect to users’ accounts. Mashable has reported that the current beta version of Snapchat has a new feature called “Connected Apps.” Bitmoji and Shazam have already been able to connect to Snapchat accounts. But if this setting in Snapchat’s beta is any indication, more apps will soon be able to connect. Of course, just because it’s in beta doesn’t mean it will actually be released in full. Whatever happens, news of its inclusion in the beta app has come at a strange and unfortunate time.