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Facebook News Survey Raises Eyebrows

Facebook News Survey Raises Eyebrows

Facebook has put out a news survey, and many are questioning its effectiveness. The news survey, meant to learn which news publishers Facebook users trust, only includes two questions. Because of this, some wonder how accurate it will be and how much use it can really be for Facebook.

The two questions, according to the BBC, ask users about specific websites. Users are first asked if they recognize the chosen websites. Then they’re asked to use a scale to represent how much they trust those websites. The scale has five options, starting with “not at all” and ending with “entirely.”

Facebook has taken many different steps in recent months to specifically try to combat false news stories taking hold on their platform. For instance, in November they announced a tool that would let users see if they’d interacted with Russian propaganda sites. This tool went live soon after, and it can be found by visiting the Facebook Help Center.

They’ve also tried various different ways of letting users spot fake news. For a while, Facebook used Disputed Flags to show users that other sources had disputed certain content. Then Facebook switched to using Related Articles to help identify false news stories. The Related Articles that show up underneath content can help offer different views on the story, including showing third-party fact-checking articles.

Though people are questioning the value of a survey with only two questions, Facebook has said there’s a reason for its simplicity. They’ve said surveys can sometimes be confusing and “bias signal,” and they’ve mentioned the information gathered is only applied to “publishers for which we have enough data.” Naturally, Facebook will not be basing their decisions solely on this news survey, instead working with various other data, as well.

Facebook’s news trust survey may be cause for concern for some users who see it as too simple, but Facebook seems to feel it will be a useful way to help prioritize news articles from sources that can be trusted. As it’s implemented, we’ll see how useful it really might be while working alongside Facebook’s other features and updates that are meant to stop the spread of false news.